Privacy Policy

  1. Scope & Applicability
    This Policy addresses how PCEKC, LLC and its members ("Price Chopper") collect, use, share, and protect personal and other information across all platforms—including physical stores, websites, mobile/tablet apps, kiosks, messaging systems, and third-party digital services that link to this Policy or are operated by Price Chopper.
  2. What We Collect & How We Use It
    1. Information You Provide Voluntarily
      We collect data when you:
      • Create an account or register for Rewards.
      • Make a purchase, sign up for email or text messaging, or participate in promotions.
      • Contact Customer Service or engage via social media.
      • Submit content (e.g., recipes, feedback, photos).
      • Interact using text messaging (SMS/MMS) for alerts or promotions — including phone number, message content, opt-in status, message frequency preference, and any reply history.
    2. Automatically Collected Data
      We use tracking technologies such as cookies, beacons, device IDs, IP addresses, and browsing behavior to:
      • Deliver personalized content and offers across platforms, including the site, app, and promotions.
      • Enhance user experience and tailor communications.
    3. Third-Party & Aggregated Data We may integrate demographic and behavioral insights from third parties (e.g., consumer data firms, social platforms, analytics providers) to:
      • Offer relevant recommendations, digital coupons, and promotional communications.
      • Inform AI-powered features such as shopping suggestions, recipe ideas, or personalized offers in-store and online.
  3. Use of Text Messaging (SMS/MMS)
    • With your explicit consent, we may send you SMS/MMS messages—such as promotions, reminders, delivery updates, or alerts.
    • Message & Data Rates May Apply.
    • Messaging frequency, content types, and opt-out instructions will be clearly communicated at sign-up.
    • You can opt out at any time by replying “STOP” or contacting customer support.
    • We reserve the right to respond to “HELP” requests with assistance information.
    • In some cases, we may send critical service or security messages (e.g., recall notices) regardless of promotional opt-outs.
  4. Use of AI & Machine-Learning
    We may deploy AI-driven systems to:
    • Deliver personalized product recommendations, offers, and shopping suggestions.
    • Optimize marketing communications—across email, app, SMS, social, or web—to better align with your preferences.
    • Power in-app or in-store features (e.g., smart shopping lists, recipe recommendations, tailored coupons).
    • Improve operational efficiencies, including inventory forecasting and customer support bots.
    Key Safeguards:
    • Recommendations are algorithmically generated, not manually chosen.
    • You retain full control by adjusting preferences at any time.
    • We do not infer or use sensitive personal information (e.g., race, religion, health conditions) unless explicitly provided and permitted by law.
  5. How We Share Information
    We may share your information with:
    • Affiliates, members, and authorized service providers—for site/app hosting, messaging delivery (including SMS), analytics, advertising, fulfillment, and support activities.
    • AI technology vendors or partners, as necessary to deliver and improve personalized experiences.
    • Authorities when required by law or to protect legal rights.
  6. Your Choices & Rights
    You have control over your data:
    • Manage Preferences: Adjust how we contact you (e.g., via email, SMS, push notifications) in your account settings.
    • Opt-Out: Stop promotional messages by using provided methods (e.g., unsubscribe link, reply STOP, customer service).
    • Access, Correct, Delete: Request to view, update, or erase your personal information by contacting us via the website or phone (877) 233-9072.
  7. Data Security & Retention
    • We use encryption, access controls, and monitoring to protect your data both in transit and at rest.
    • Only authorized employees may access sensitive information.
    • Retention periods align with legal requirements and business needs.
    • Upon account deletion, we’ll remove your personal data except where retention is required for legal compliance.
  8. Children & Minors

    We do not knowingly collect data from children under age 13. If you believe your minor child has provided personal information, please contact us for removal.

  9. Pharmacy-Specific Provisions

    For pharmacy services, protected health information (PHI) is governed under HIPAA and Price Chopper’s Notice of Privacy Practices, which supersedes this Policy in applicable contexts.

  10. Changes to This Policy

    We reserve the right to update this Policy. Material changes will be posted online with the effective date. Where appropriate, we may notify you—via email, app, or SMS—of important changes prior to implementation.

  11. Contact Us
    To exercise your rights, ask questions, or address concerns:
    • Use the contact information found at Price Chopper’s website or by phone (877) 233-9072.
    • For privacy complaints or inquiries, our team will respond promptly.

Summary of Enhancements

  • Text Messaging (SMS/MMS): Clear opt-in, usage, and opt-out mechanisms.
  • AI & Recommendations: Transparent use of personalization via AI, with opt-out options and privacy safeguards.
  • Continued Alignment: Maintains harmony with existing policy terms regarding data collection, third-party use, security, minors, and pharmacy-sensitive information.